In 1980, the Albion paid ÂŁ500,000 for the services of young striker Andy Ritchie from Manchester United.
For the next 31 years, the club didnât pay a higher transfer fee than half a million pounds and, for a very long time, barely paid out any money at all. During the Gillingham years, Dick Knight paid Stansted Football Club the princely sum of ÂŁ1,000, and a set of tracksuits, to sign unknown striker Gary Hart in 1998. In monetary terms, the best bit of player business in the clubâs existence.
The chairmanâs faith was rewarded as the tenacious forward went on to make nearly 400 appearances, playing in every position except centre-back, and in goal. Oh Gary Hart (OGH), as he became known, scored 46 goals, won four promotions (three as a champion) and experienced two relegations.
Another stand-out signing â for ÂŁ15,000 â was Stuart Storer, who netted the last goal at the Goldstone Ground in 1997 and played a huge part in Albion clinging on to their Football League status two seasons running.
For ÂŁ15,000, Stuart Storer more than paid back his transfer fee with his end of season heroics in 1997.
Fast forward three decades and Will Buckley scored on his debut â and the Albionâs first league game at the Amex â against Doncaster Rovers. The flying winger arrived on the coast just a few months earlier, for a million pounds. Many supporters could scarcely believe we now had such an âexpensiveâ player. Then, of course, as the Premier League became a reality so did higher transfer fees.
The excellent Adam Webster cost ÂŁ20m, and so did a few others who werenât quite as good. Whatever supposed errors have occurred in the transfer market since the step up, itâs fair to say theyâve been consigned to history when you take a look at the new incumbents during the 2022/23 campaign.
Pervis Estupiùån, goal-of-the-season winner Julio Enciso, Kaoru Mitoma, Billy Gilmour, Facundo Buonanotte, Yasin AyariâŚ
The best transfer activity in the clubâs 122-year history.
Or was it?
JoĂŁo Pedro may turn out to be a bargain. James MilnerâŚ