Albion are up and running after goals from Solly March, Joao Pedro and substitutes Simon Adingra and Even Ferguson secured a comfortable opening-day victory over Luton Town.
Albion were always in control and should have converted a few more of their 12 shots on target. They hit the woodwork twice and Luton keeper Thomas Kaminski made several fine saves.
Joao Pedro scores his third Europa League penalty of the season to make it 2-2.
Albion dominated from the start. Joao Pedro somehow side-footed wide from inside the six yards following James Milnerâs cut-back then Welbeck tested Kaminski with an angled effort before the keeper did well to keep out Pedroâs stinging drive. The deadlock was finally broken on 35 minutes. Kaoru Mitoma lifted in a cross from the left which was misjudged by Amariâi Bell and March was able to guide a simple header past Kaminski.
Luton nearly responded straight away when Jason Steele blocked Carlton Morrisâs header at a corner  but the woodwork denied Welbeck in Albionâs next attack when he stretched to divert a cross that rebounded into Kaminskiâs hands off the post. Pedro then saw a goal-bound shot blocked after Mitoma unselfishly teed him up.
Danny Welbeck lets fly during the first half.
The second half started in the same vein. Pascal Grossâs shot which almost crept inside the near post before Kaminski parried Marchâs effort at the end of a mazy run. Â
Going into the final quarter Albion needed the security of a second goal. It came when Tom Lockyer dragged Pedro down with 70 minutes gone and the Brazilianâs right-footed penalty had too much power for Kaminski.
Evan Ferguson wins a header under pressure from Illia Zabarnyi.
Luton had a lifeline when Carlton Morris sent Steele the wrong way from the spot after Jacob Brownâs cross struck Dunk with ten minutes to go but Adingra capitalised on some poor defending to powerfully volley past Kaminski five minutes from time. Ferguson hit the far post with a curling effort but got his goal in stoppage time, sliding in to convert Pervis Estupinanâs cross.
Albion: Steele, Gross, Dunk, van Hecke, Estupinan, Dahoud (Gilmour 74), Milner (Veltman 78), March (Adingra 74), Mitoma, Welbeck (Ferguson 78), Pedro (Enciso 88).
Unused subs: Verbruggen, Julio, Alzate, Buonanotte.
Attendance: 31672