Albion are among more than 130 clubs from 56 countries supporting a new initiative to mark International Missing Children’s Day today (25th May).
The ‘Football Cares’ initiative was launched last month with 77 clubs around the world, including the likes of Liverpool, Dortmund, Marseille, FC Barcelona and Juventus, lending their support.
The project is being run by the International Centre for Missing and Exploited Children (globally) and National Centre for Missing and Exploited Children (North America) and hopes the reach and power of football clubs around the world can help highlight the number of children missing around the world.
The project is also being supported by the European Club Association (ECA) and FIFA.