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MATCHDAY INFORMATION FOR HOSPITALITY



Once your matchday hospitality package is booked, here is all the information you should need for you and your guests.

We look forward to welcoming you to the Amex.




Matchday information

Opening Times

  Times based on 15.00 kick-off v Manchester United, Sunday 19 August
Hospitality areas open 12.30  13.30
Kick-off 15.00  16.00
Last orders    
HB's, Goldstone & Mullery's Restaurants 18.30-18.45  19.30-19.45
Mayo Wynne Baxter & iTalk Lounges & West Boxes 19.00-19.15  20.00-20.15
All other Lounges & South Boxes 18.00-18.15  19.00-19.15
Hospitality areas close    
HB's, Goldstone & Mullery's Restaurants 19.00  20.00
Mayo Wynne Baxter & iTalk Lounges & West Boxes 19.30  20.30
All other Lounges & South Boxes 18.30  19.30

Menu to be added soon.

Menu to be added soon.

Menu to be added soon.

Menu to be added soon.

Menu to be added soon.

Menu to be added soon.

Menu to be added soon.

Menu to be added soon.

Hospitality entrances

There are three dedicated hospitality entrances:

The Central West entrance serves HB's Restaurant, Mullery's Restaurant and the west Executive Boxes.

The South entrance serves the south Executive Boxes.

The East entrance serves the Goldstone Restaurant.



Food service times for Hospitality Guests

Food is served as and when you are seated. However, we advise members and guests who are taking hospitality to arrive when the lounges open.

Dress code information

We would also like to take this opportunity to remind members that the dress code for the hospitality areas is smart business attire for all guests, male and female.

Acceptable attire includes smart jeans and shoes. Please note ripped jeans, shorts, trainers, canvas shoes and flip flops are not permitted.

Men must wear a collared shirt or polo shirt. Football shirts, polo-neck and turtleneck sweaters are not acceptable. Only guests aged under 14 may wear Brighton & Hove Albion replica shirts. Away team colours or shirts are not permitted in any circumstances.

Please ensure your guests are aware of and adhere to the dress code as entry will not be permitted if they are not dressed accordingly.

Unfortunately, we will be unable to re-seat hospitality guests in general admission areas of the stadium if refused admission.

Smoking

Please note that in accordance with Smokefree England, it is against the law to smoke anywhere inside the stadium at the Amex. On a matchday there are designated smoking areas outside of the stadium but please be advised there is no re-admittance once you have entered the ground.

Travel Information

Bennett's Field parking - for map view here - please ensure you have requested your parking permit as part of your booking, a minimum of 2 working days before the fixture and received confirmation.



Contact Us

Please contact a member of the Hospitality team if you have any further questions at:

01273 878278 or hospitality@bhafc.co.uk

We hope you enjoy your day with us at the Amex

Below is a selection of frequently asked questions . We hope you find the answer to your enquiry here but please contact us if you have further questions.

I still have more questions – how can I contact you?

Call 01273 878278 or email hospitality@bhafc.co.uk to speak to one of our 1901 Club membership team.

Alternatively there will also be information points available on all future matchdays in the foyers of East and West reception where team members will be on hand to answer any questions you may have.

What is the dress code?

Dress code

We would like to take this opportunity to remind members that the dress code for hospitality is smart business attire for all guests, male and female.

Acceptable attire includes smart jeans and shoes. Please note ripped jeans, shorts, trainers, canvas shoes and flip flops are not permitted. 

Men must wear a collared shirt or polo shirt. Football shirts, polo-neck and turtleneck sweaters are not acceptable. Only guests aged under 14 may wear Brighton & Hove Albion replica shirts. Away team colours or shirts are not permitted in any circumstances.

Please ensure your guests are aware of and adhere to the dress code as entry will not be permitted if they are not dressed accordingly.


Where are the entrances to the hospitality areas located?

There are three dedicated entrances:

The Central West entrance serves HB's Restaurant, Mullery's and west Executive Boxes.

The South entrance serves the south Executive Boxes.

The East entrance serves the Goldstone Restaurant.

What are the free matchday travel services available to me?

Brighton & Hove Albion offer all supporters holding a match ticket or membership (such as the 1901 Club) free matchday travel in our free travel zone.

The club also operates three park and ride sites, with free short shuttle bus rides regularly running to and from the stadium.

Guests living locally can also walk or cycle, with the stadium serviced by numerous public footpaths and cycle paths.

Please click here for further details on matchday travel services and getting to the stadium.

Member behaviour policy

We invite all guests to relax, socialise and enjoy all of the benefits in a safe and comfortable environment. We would ask for your support in helping us maintain the following behavioural guidelines.

The Club will not tolerate:

  • Foul language
  • Drunkenness
  • Intentionally sitting in the seats of other members
  • Any form of abuse, both physical and verbal
  • Threatening behaviour
  • Damage to property
  • Fraudulent misrepresentation
  • Any form of discrimination
  • Any breach of the ground rules

Any persons who engage in this type of behaviour will be removed from the club and the American Express Community Stadium. Depending on the severity of the behaviour, this may incur suspension of membership and exclusion of the individual concerned. Members are responsible for the behaviour of their guests. It is the member’s responsibility to ensure that their guests are aware of the club’s policies and procedures. Please advise your nearest safety steward or Club staff member of any inappropriate behaviour and we will take action to address the issue.

Where would I find my seat details?

Each 1901 Club member is allocated a membership card with a membership number, which relates to a seat or number of seats and the use of a specified lounge. Only the member, or a person authorised by the member, is permitted to use these seats or the lounge. It is expected that all members and guests respect this exclusive use and only occupy the seat specified on their membership card. It is an expectation of the club that all minors are supervised at all times and informed of this club rule by the responsible adult.

What do I do if I lose my ticket?

We request that you take all necessary precautions to protect your tickets and keep them in a secure place. As a precaution, when issuing tickets to your guest(s) we recommend that you record the seat details next to your guest(s) name to avoid difficulties. In the event that a ticket is lost or stolen, the member is to notify the hospitality team as soon as possible.

To prevent unauthorised entry to the venue, the lost tickets will be de-activated once reported lost or stolen.

What are the hospitality area opening times?

Lounges open 2 hours 30 minutes before scheduled kick-off time and close 2 hours after full time of the day's match.

How long before the match is food served in the hospitality areas?

Food is served as and when you are seated. We advise members and guests who are dining to arrive when the lounges open (2 hours 30 minutes before kick-off).

Where can I arrange to be picked up and dropped off?

At the stadium entrance in Village Way South at the official drop-off point.

May I bring guests who support away teams?

Your hospitality facility and match seats are in a BHAFC home area. Please ensure guests refrain from wearing away club colours including scarves, or be seen openly supporting the away team as they will be liable to be refused entry to the stadium or ejected without compensation.

Is there anywhere to smoke during the match?

In accordance with Smokefree England, it is against the law to smoke anywhere inside the stadium at the Amex. On a matchday there are designated smoking areas outside of the stadium but please be advised there is no re-admittance once you have entered the ground.

Do I qualify for a concession due to my age?

Brighton & Hove Albion offer concession pricing in a number of areas around the Amex. There are no concessions in hospitality.

What happens if I'm turned away on a matchday for not adhering to the dress code?

We encourage all members and their guests to remind themselves of the dress code, as failure to adhere to this will result in refused entry on matchdays.

Unfortunately, we will be unable to re-seat guests in general admission areas of the stadium if refused admission.

I'd like to find out more about advertising and sponsorship opportunities for my business.

All of our advertising and sponsorship opportunities are available to view here.

Click here to view the Hospitality Terms & Conditions.