Football Manager Partnership

Football Manager are delighted to have been a partner of Brighton & Hove Albion for the past seven years and counting.

Football Manager is the world’s leading football management simulation title, and our iconic, award-winning series has captivated a global pool of players for more than two decades. FM takes players to the heart of the beautiful game and lets them create their own football story as manager of their favourite club.

The Seagulls' rise through English football and establishment as a top-half Premier League side is very Football Manager-esque, and we're proud that the club have reached new heights since we began working together.

As well as FM branding featuring in the American Express Stadium dugouts, the game and the club have been able to collaborate on a variety of social, digital and matchday activations. These are most recently highlighted by the inclusion of Brighton players in various game promotional materials for FM26.

Football Manager: https://www.footballmanager.com/