Mark Loch on how new technology is revolutionising the Albion | BHA Podcast In this episode we’re joined by Mark Loch, the club’s Chief Technology Officer, the man who’s turning technology into a secret weapon for fans, players and staff alike.
From interactive video walls that transform matchday tactics, to AI tools that make every part of the club smarter.
Mark gives a rare behind-the-scenes look at how the game really operates off the pitch and how football and tech come together behind the scenes.